The WWE drink launch in Paris has arrived, and it’s more than just a marketing gimmick—it’s a flavor-filled, high-octane collision of sports entertainment and ready-to-drink culture.
Seagram’s Escapes Spiked has teamed up with WWE to release its first-ever officially licensed alcoholic beverage, just in time to cool down summer heatwaves and crank up the party.
Now hitting shelves across Paris and nearby cities like Versailles, Giverny, Fontainebleau, and Lille, the Seagram’s Spiked WWE Series delivers bold 8% ABV flavor punches and superstar vibes in every can. With names like Rumble Punch™, Pineapple Powerhouse™, and Slammin’ Blueberry™, these aren’t your average backyard sips—they’re designed to bring the energy of the ring right into your cooler.
Whether you’re watching SummerSlam® or hosting an apéro in the 6th arrondissement, this is your new drink of choice.
A Global Tag Team: WWE Enters the French Beverage Ring
Move over rosé—the WWE drink launch in Paris marks a new kind of refreshment for France’s flavor-savvy crowd. For the first time ever, WWE has partnered with a beverage brand to launch a licensed RTD (ready-to-drink) line, and Seagram’s Escapes Spiked is bringing serious heat.
“SEAGRAM’S HAS A RICH HISTORY OF INNOVATION AND A DEEP COMMITMENT TO AUTHENTICITY, MAKING IT THE IDEAL PARTNER TO GO TO MARKET WITH OUR FIRST-EVER LICENSED READY-TO-DRINK PRODUCT AS WE CONTINUE TO BROADEN AND DIVERSIFY THE CATEGORY,”
said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO Group Holdings, WWE’s parent company.
For Parisians who love bold branding and stronger-than-usual RTDs, this launch hits a sweet spot—blending American pop culture, vibrant fruit flavors, and that unmistakable WWE energy.
The Lineup: Three Flavors That Hit Like a Finishing Move
Available now in select French retailers and through global distribution networks, the WWE x Seagram’s Escapes Spiked collection includes three signature blends, each with an 8% ABV kick:
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Rumble Punch™: A tropical mashup of strawberry, lemon, guava, and watermelon. Inspired by “Jamaican Me Happy,” it’s a flavor frenzy in a can.
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Pineapple Powerhouse™: Bursting with pineapple, cherry, and lime—perfect for warm Parisian nights or pre-event drinks in Fontainebleau.
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Slammin’ Blueberry™: Blueberry meets lemon in this zesty sip that sneaks up like a well-executed submission hold.
They’re bold. They’re bright. And they’re impossible to ignore—just like your favorite WWE Superstar.
Fan Experience Beyond the Can: WWE Comes to Life
This WWE drink launch in Paris isn’t just about what’s inside the can—it’s about the immersive world being built around it. In addition to in-store appearances by WWE Superstars in select countries, fans can expect themed promotions, digital activations, and drink tie-ins during major Premium Live Events, including:
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Money in the Bank®
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SummerSlam®
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Survivor Series®
“OUR COLLABORATION WITH WWE MARKS AN EXCITING MOMENT FOR SEAGRAM’S SPIKED AS WE CONNECT WITH WWE’S GLOBAL AUDIENCE,”
said Jaime Polisoto, Brand Director of Seagram’s Escapes.
French fans might even find these drinks popping up at themed trivia nights, rooftop screenings, and Paris bar menus built around the wrestling universe.
Why Paris—and the Rest of France—Is Ready to Rumble
Though Paris is known for its refined wine culture, the city also has a huge appetite for global experiences—and that includes wrestling. WWE’s presence in France is no longer niche. With growing fanbases in Lille, Giverny, and Versailles, this drink launch has real crossover appeal.
Whether you’re tailgating at Parc des Princes or streaming a match from your balcony, Seagram’s Spiked WWE cans bring a casual cool that bridges American entertainment with Parisian indulgence. It’s not hard to imagine a Rumble Punch™ alongside a charcuterie board or a Pineapple Powerhouse™ at a summer barbecue along the Seine.
Final Bell: The WWE Drink Launch in Paris Is a Summer Main Event
This isn’t just a celebrity collab—it’s a category shake-up. The WWE drink launch in Paris brings bold flavors, superstar branding, and just the right buzz to a summer that’s ready to cut loose. Whether you’re a lifelong wrestling fan or just want to show up to your next party with something unexpected, Seagram’s Spiked WWE Series brings the ring to your refrigerator.
So pop the tab, pick your flavor, and toast to the boldest launch of the season. Because in this match, taste is the real champion.
