What Does a Kiss Taste Like? The World’s #1 Limoncello Just Turned 150—and Chicago Is Toasting with Pallini Spritz All Summer
Chicagoans, get ready to pucker up. The world’s #1 limoncello, Pallini, is celebrating an extraordinary 150 years of citrus-kissed craftsmanship with a new global campaign that’s as romantic as it is refreshing. Introducing “Taste of a Kiss,” a sensory-driven tribute to Italian heritage, sun-soaked lemons, and one unforgettable liqueur that’s quickly becoming the drink of the summer across Naperville patios, Joliet rooftops, Rockford bars, and Aurora backyard soirées.
Founded in 1875, Pallini Limoncello has remained fiercely family-owned, with fifth-generation CEO Micaela Pallini—a chemist by trade and trailblazer by blood—leading the charge into the next century of flavor and passion.
“This campaign is a love letter to our Italian roots. It reflects everything Pallini stands for—joy, beauty, togetherness, and timeless taste,”
says Micaela Pallini, CEO of Pallini Limoncello.
“Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.”
From the Amalfi Coast to the Heart of the Midwest
For Chicago-area drinkers, Pallini is more than a brand—it’s an experience. Made using sun-ripened Amalfi Coast lemons, Pallini Limoncello is as vibrant and zesty as a Lake Michigan breeze in July. It’s no wonder the brand has remained a staple of Italian celebrations and global cocktail menus for generations.
Now, with the launch of the “Taste of a Kiss” campaign, that Mediterranean energy is landing in bars, restaurants, and retail displays across the U.S., including popular Chicagoland spots in Aurora, Naperville, Joliet, and Rockford.
The Pallini Spritz: Chicagoland’s New Summer Fling
At the heart of the campaign is the elegant and incredibly easy-to-make Pallini Spritz—a cocktail that’s already cracked the top three most popular spritz-style drinks in the U.S. This citrus-forward refresher is the perfect way to bring the Amalfi Coast to your local block party or rooftop brunch.
Here’s how to mix one up:
- 3 parts Prosecco
- 2 parts Pallini Limoncello
- 1 part sparkling water
- Serve over ice in a large wine glass with a slice of lemon
The result? A bright, lightly sweet, aromatic spritz that’s quickly becoming a fan favorite across Chicago’s summer cocktail menus. Whether you’re hosting friends in Naperville, planning a romantic picnic in Aurora, or setting the tone at a Rockford jazz night, the Pallini Spritz fits any moment worth celebrating.
More Than a Drink—It’s a Story
What makes Pallini so distinct—beyond the flavor—is its deep commitment to legacy and innovation. The brand continues to evolve without losing sight of its roots. Led by Micaela Pallini, the first woman to helm the company, this anniversary is about more than a milestone. It’s about honoring generations of tradition while leading a new era of modern mixology.
Creative agency Luther DSGN (Rome-based and lifestyle-obsessed) brought the “Taste of a Kiss” campaign to life with an eye toward digital storytelling, influencer collaborations, and curated lifestyle content that speaks to a new generation of cocktail lovers—right here in Chicago and across the globe.
Available Nationwide, Celebrated Locally
Distributed in the U.S. by Lucas Bols, Pallini Limoncello is stocked in fine wine and spirits retailers, restaurants, and bars across Illinois, making it easier than ever to bring a little Italian sparkle into your home bar or professional setup.
“Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” says Brett Dunne, Managing Director, USA and Canada, at Lucas Bols.
“We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
Final Sip: When Life Gives You Lemons, Make It Pallini
So—what does a kiss taste like? According to Pallini, it’s zesty, romantic, effervescent, and unforgettable. And now, that kiss is available across the Midwest, waiting to elevate your next toast, your next gathering, or your next quiet night in.
Raise your glass, Chicago—150 years of flavor is just the beginning.
