Sophie Turner Declares the Hugo Spritz the Drink of Summer—Here’s Why Chicagoland Is About to Be Obsessed
If you’re anywhere near Chicago, Aurora, Joliet, Naperville, or Rockford, consider this your official invite to step into the summer of spritz—with a dash of French flair and a side of Sophie Turner. The ST-GERMAIN® Hugo Spritz, already making waves as one of the hottest drinks in the U.S., just got a star-powered sequel. And this time, Sophie’s behind the bar.
Yes, Sophie Turner—actress, global fashion icon, and unintentional kitchen comedy queen—is back for round two of her collaboration with ST-GERMAIN® Elderflower Liqueur. But instead of just sipping the spritz, she’s serving it up, complete with rom-com-worthy charm and effortless humor in the brand’s new campaign short film.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN, A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE, BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
shares Sophie Turner.
Chic, Refreshing, and Just Complicated Enough to Impress
The ST-GERMAIN Hugo Spritz is the ultimate “it” drink for summer 2024. Why? Because it’s light, floral, and photogenic enough to star in its own Instagram Reel. But more than that, it offers a refreshing alternative to heavier cocktails, making it perfect for sun-drenched patios, lakeside picnics, and rooftop brunches throughout Chicagoland.
Here’s how to make one at home:
- 1.5 oz ST-GERMAIN Elderflower Liqueur
- 2 oz Prosecco
- 2 oz sparkling water
- Garnish with a mint sprig and lime wedge
Simple, elegant, and wildly sippable, this spritz has just enough sparkle to feel elevated without being overcomplicated.
A Summer Campaign Worth Toasting
The 2024 campaign picks up where last summer’s left off—with Sophie continuing to explore her not-so-serious culinary side while mastering the art of spritz-making. Think less “MasterChef” and more “fun with friends who aren’t judging.”
“I’m excited to finally show off my bartending skills in this summer’s sequel and, whilst I might not be a chef, when it comes to making the perfect drink, I’ve definitely found my signature – the ST-GERMAIN Hugo Spritz.”
And fans across the globe are here for it. From St. Tropez to the Amalfi Coast, ST-GERMAIN will be popping up at stylish summer hotspots, complete with curated cocktails and Sophie-inspired small bites. Even in the U.S., activations at trendsetting venues and festivals will bring a taste of the French Riviera to stateside spritz lovers.
Why Chicago Is Ready to Sip
Chicago has always had a soft spot for cocktails with personality—and this one delivers. With the Hugo Spritz now ranked as the #3 most popular cocktail in the U.S., it’s only a matter of time before it takes over patios from Lincoln Park to Geneva.
Whether you’re brunching in Naperville, relaxing after a workday in Rockford, or hosting a garden party in Joliet, the ST-GERMAIN Hugo Spritz fits right in. Pair it with a light summer salad, a charcuterie board, or even just a bowl of berries—and suddenly, your ordinary moment becomes a scene from a European holiday.
“Sophie Turner has played a key role in introducing spritz lovers to the ST-GERMAIN Hugo Spritz’s lighter, fresher, and subtly sweet taste profile,” says Emma Fox, Global VP of ST-GERMAIN. “Her effortless charm and joyful spirit continue to make her an ideal partner for the brand.”
Spritz Culture Meets Midwest Magic
With ST-GERMAIN’s floral sweetness, a splash of bubbly prosecco, and crisp sparkling water, the Hugo Spritz is redefining what it means to drink seasonally. It’s the kind of cocktail that feels equally at home at a Wicker Park rooftop bar or a Naperville backyard barbecue.
As more Chicagoland bars and restaurants update their summer menus, don’t be surprised to see the Hugo Spritz taking center stage. And if you want to be ahead of the trend? Stock your bar cart now.
Final Sip
This summer, skip the sugar bombs and overly boozy pours. Sophie Turner and ST-GERMAIN are offering something more refined—an effortlessly chic cocktail with a global following and a local vibe. It’s bright, breezy, and just bold enough to make your next happy hour feel like a European getaway.
So go ahead, Chicago—sip into the season, one Hugo Spritz at a time.
