Step aside, rosé— Sophie Turner Hugo Spritz in Paris is the drink defining summer 2024, stirring up the excitement.
In a fresh sequel to her beloved ST-GERMAIN® campaign, the global fashion icon, actress, and humor queen returns to spotlight the elderflower-laced cocktail already taking over stylish Paris rooftops, Versailles garden parties, and chic Lille brunches. With floral, fizzy flavor and just the right touch of glam, the Hugo Spritz is more than a drink—it’s a state of mind.
And thanks to Sophie’s playful charm and ST-GERMAIN’s effervescent twist on French aperitif culture, it’s going viral across France faster than you can say “santé.”
This season, Parisians are trading in their sugary concoctions for something light, refined, and totally Instagram-worthy.
Sophie Turner’s Hugo Spritz Sequel Is the Summer’s Breakout Hit
In a continuation of last summer’s beloved partnership, Sophie Turner once again teams up with ST-GERMAIN to show off her flair behind the bar—this time with a signature spritz that feels fresh, French, and effortlessly cool.
“I’M THRILLED TO CONTINUE MY PARTNERSHIP WITH ST-GERMAIN,
A BRAND THAT NOT ONLY EMBODIES MY PHILOSOPHY OF EMBRACING THE LIGHTER SIDE OF LIFE,
BUT ALSO MAKES ME LOOK PRETTY GOOD BEHIND A BAR,”
Sophie Turner.
The 2024 campaign picks up with Turner in a cheeky short film, where she experiments with bartending and mastering the Hugo Spritz. It’s a sparkling, tongue-in-chic celebration of good vibes, real friends, and cocktails that don’t take themselves too seriously.
“I’M EXCITED TO FINALLY SHOW OFF MY BARTENDING SKILLS IN THIS SUMMER’S SEQUEL AND,
WHILST I MIGHT NOT BE A CHEF,
WHEN IT COMES TO MAKING THE PERFECT DRINK,
I’VE DEFINITELY FOUND MY SIGNATURE – THE ST-GERMAIN HUGO SPRITZ.”
How to Make a Hugo Spritz in Paris (and Why You Should)
Simple, elegant, and made for golden hour, the Hugo Spritz in Paris is as easy to make as it is to love:
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1.5 oz ST-GERMAIN® Elderflower Liqueur
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2 oz Prosecco
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2 oz sparkling water
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Garnish with mint sprig and lime wedge
It’s light, floral, and subtly sweet—a refreshment tailor-made for chic rooftops in Le Marais, garden soirées in Giverny, or lazy afternoons in a Fontainebleau courtyard.
What sets it apart? ST-GERMAIN’s signature elderflower liqueur lends a floral complexity that’s perfectly balanced by the bubbles. It’s understated luxury in a glass—exactly the kind of drink Sophie Turner would order between filming and fashion week.
From the Riviera to the Rue: The Spritz That Took Over Paris
Globally, the Hugo Spritz has already hit superstar status. Now ranked as the #3 most popular cocktail in the U.S., its European comeback feels like a homecoming. From the sun-soaked decks of St. Tropez to the canal-side cafés of Lille, ST-GERMAIN is popping up with curated cocktails and Sophie-inspired summer menus.
“SOPHIE TURNER HAS PLAYED A KEY ROLE IN INTRODUCING SPRITZ LOVERS TO THE ST-GERMAIN HUGO SPRITZ’S LIGHTER, FRESHER, AND SUBTLY SWEET TASTE PROFILE,”
Emma Fox,
Global VP of ST-GERMAIN.
“HER EFFORTLESS CHARM AND JOYFUL SPIRIT CONTINUE TO MAKE HER AN IDEAL PARTNER FOR THE BRAND.”
In Paris, bars and restaurants from Montmartre to the Marais are already embracing the spritz, placing it front and center on their summer cocktail menus.
The Hugo Spritz in Paris: Not Just a Trend—A New Ritual
The French love their aperitifs—and with its light effervescence and botanical profile, the Hugo Spritz in Paris feels tailor-made for the moment. It fits seamlessly into apero hours, alfresco brunches, and twilight soirées across Versailles and beyond.
Unlike overly sweet or boozy alternatives, the Hugo Spritz offers a balanced, adult refreshment that complements everything from oysters to artisan cheeses. It’s become the go-to cocktail for chic hosts and fashionable guests alike.
So if your bar cart still says 2022, now’s the time to upgrade—with elderflower in hand.
Final Sip: Sophie Turner + Hugo Spritz = Summer Perfection
The Hugo Spritz in Paris isn’t just another cocktail trend—it’s the soundtrack to a summer of leisure, laughter, and little indulgences. Whether you’re mixing one for yourself or impressing guests with Sophie Turner-level charisma, this drink delivers sophistication without snobbery.
Take it from Paris: the season belongs to ST-GERMAIN. And one sip is all it takes to feel like you’re on holiday—even if you’re just five floors up in the 7th arrondissement.
