If you thought sustainable sipping was just for spritz lovers, think again—sustainable bourbon in Paris has officially arrived, and it’s dressed in velvet oak and star power. Ian Somerhalder and Paul Wesley, best known for brooding onscreen as immortal vampires, are turning heads in real life with their latest drop:
the Brother’s Bond Regenerative Grain Straight Bourbon.
Crafted with 100% regenerative grain and aged for seven years, it’s more than a premium pour—it’s a love letter to the earth. Available exclusively at 1 Hotels properties, including those attracting jet-setters from Paris, Versailles, Giverny, Fontainebleau, and Lille, this micro-batch bourbon blends luxury with environmental leadership. It’s rare. It’s refined. And it might just be the best reason to upgrade your next minibar experience.
From Screen Legends to Soil Stewards: The Story Behind the Bottle
Longtime friends Ian Somerhalder and Paul Wesley have traded fangs for flavor with their fast-growing whiskey brand, Brother’s Bond Bourbon. Their latest release, the Regenerative Grain Straight Bourbon, isn’t just a milestone in sustainable distilling—it’s a reflection of what they believe spirits should be: rooted in authenticity, craftsmanship, and purpose.
“AT BROTHER’S BOND, SUSTAINABILITY ISN’T JUST A BUZZWORD—IT’S AT THE HEART OF HOW WE CRAFT, CONNECT, AND GIVE BACK,”
Ian Somerhalder.
“WE’RE RAISING A GLASS TO THE PLANET WITH THIS 1 HOTELS INITIATIVE THAT GIVES BACK TO THE EARTH AND THE COMMUNITIES THAT CARE FOR IT.”
The result? A seven-year-aged single barrel bourbon crafted in partnership with master distiller Pete Barger in North Carolina. It’s made with 100% regenerative grain—a practice that restores soil health, enhances biodiversity, and supports sustainable agriculture.
Tasting Notes: What to Expect from Sustainable Bourbon in Paris
This isn’t your average eco-conscious bottle—it’s a premium bourbon that holds its own against the finest small-batch releases on the market. At 95 proof, it strikes a bold balance between strength and sophistication.
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Color: Deep amber with warm copper glints
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Aroma: Caramelized oak, dark cherry, and honeyed grain
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Palate: Stone fruit, baking spice, charred oak tannins
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Finish: Long, layered, with hints of leather and spice
Whether you’re sipping fireside in Fontainebleau or enjoying it neat after a market run in Versailles, the Brother’s Bond bourbon invites contemplation—and conversation.
Where to Find It: Paris Meets Sustainable Luxury at 1 Hotels
As part of an exclusive rollout with 1 Hotels, the bourbon is available in two formats:
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750ml bottles served at hotel bars and lounges for bespoke cocktail programs
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375ml minibar editions, perfect for guests craving sustainable indulgence in-room
While there’s no Paris 1 Hotel (yet), European travelers frequenting New York, Los Angeles, or Miami can access this limited release, bringing the spirit of sustainability back with them. Given the bourbon’s small-batch status, collectors in Lille and Giverny are already placing early orders through specialty retailers and hotel concierge partnerships.
“THIS INITIATIVE REFLECTS OUR DEDICATION TO SUSTAINABILITY—BECAUSE GREAT SPIRITS DESERVE TO COME FROM GREAT SOIL,”
Steven Minor
Corporate Director of Beverage at 1 Hotels.
More Than Celebrity Liquor: The Purpose Behind the Pour
Celebrity spirits are nothing new—but Brother’s Bond has distinguished itself by embracing regenerative agriculture as more than a PR move. A portion of proceeds from each bottle supports Kiss the Ground, a nonprofit advancing soil health and sustainable farming practices.
Since launching in 2021, the brand has introduced multiple critically acclaimed expressions including:
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Original Cask Strength Bourbon
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American Blended Rye
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Bottled-in-Bond Bourbon (named Top 5 in the world)
Somerhalder and Wesley don’t just sign bottles—they actively shape the liquid inside and the sustainability behind every batch. It’s a strategy that appeals deeply to Parisian consumers, who increasingly favor transparency, eco-consciousness, and premium craft over celebrity hype.
Final Sip: Paris, This Is Your Eco-Luxe Bourbon Moment
If you’re searching for sustainable bourbon in Paris that combines global flair with local values, Brother’s Bond Regenerative Grain Bourbon is your next must-try bottle. Whether paired with a seasonal cheese board on your Giverny terrace or poured over a single cube in your Lille loft, this is a whiskey that speaks softly but carries serious ethos.
Paris, pour one for the planet—and enjoy every smooth, purpose-driven sip.
